Who We Work With

  • Pharmaceutical – OTC

    Over the Counter pharmaceutical products is one segment of the Pharmaceutical industry which is growing at a faster speed, giving the liberty to an individual to gain control over one's health. As the world turns into a global village, consumers are being exposed to a variety of products, from high-end technology to items that are consumed on a daily basis. Established brands have helped create the mirage of a lucrative market. In reality, they are so well-entrenched that new brands without differential positioning have little scope to attain a sizeable market share, and so only end up, reinforcing the benefits of the established brands.

    Building awareness and creating brand credibility among a plethora of similar products is therefore a huge task.

    Moving forward, it is essential that healthcare companies adopt an FMCG outlook to successfully understand consumer's tastes and devise appropriate marketing strategies, while taking advantage of their deep understanding of health and ailments. It is therefore crucial to view the competition through a kaleidoscope to keep tab on the changing consumer pulse and comprehend what constitutes competition from the consumer's perspective.

      Major Challenges Faced
    • Incentivizing product sampling
    • Reaching out to mass audience at a limited budget
    • Building a brand
    • Effectively managing the marketing outreach program to ensure the expected outcomes

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How can we help?

The Marketer with in-depth understanding of industry specific marketing methods provides a plug and play marketing support which you can leverage to achieve the desired objectives. Our services include:

  • omm-icn
    Outsourced Marketing Management

    Whether you require a marketing process outsourcing company for business diversification, market expansion,

  • lgm-icn
    Lead Management

    Lead flow is the lifeline of your business and in order to maintain a continuous flow of quality leads 'The Marketer'

  • bm-icn
    Brand Management

    A product's superiority is in itself no longer sufficient to guarantee its success in the evolving world.

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