SEO AND ITS SIGNIFICANCE
The main objective of every business owner is targeted at increased traffic of customers in a hope to propel its business.SEO or otherwise referred to as Search Engine Optimization is an important tool for the website owners in order to generate higher traffic to the site. Optimization of the site is one of critical factors in order to get potential traffic to your website from various sources and to get repetitive visitors With the SEO playing an integral role in both online and interactive sites, and constant update of online content ,it can trigger a substantial increase in traffic.The process in which SEO works is focussed on specific keywords which shall enable the customers to visit your site time and again.These potential revisits can ultimately lead to the increase in proceeds for the online business.With the basic objective of SEO being to increase the online visibility of the website with respect to a targeted keyword,it is highly imperative that the site maintains the position on the front page of the search engines such as Google,Yahoo and others.There a host of ranking sites through which one can monitor the position of the website over the search engine.The individual who is in charge of the SEO should constantly search for popular site related keywords in order to get a constant flow of traffic.With the continuous new trends in the world of digital technology ,there are tools that can help a person upgrade the content automatically.
BENEFITS OF HIRING AN SEO EXPERT
Online businesses are getting a high reputation and are being noticed more and more every day. The reality is, every business today knows the usefulness of having an active online presence to reach out to a number of clients they may have – potential and current. And the first step to take when creating an online presence is to have a website created that is also a well-designed site with relevant content and well-optimized. Without proper search engine optimization (SEO), the website will not show up in the top results when searches with keywords are carried out.
Many individuals often believe that SEO is an easy task and can be done on one’s own. But, there are many aspects of SEO that only an expert can handle. There are a lot of organizations offering SEO services to their clients based on their requirements. Here are a few advantages that can be obtained by contracting the service of an SEO company or agency:
Getting professional assistance based on SEO
SEO involves different kinds of tools and method that an ordinary person may not be well aware of, no matter how accustomed to the internet he or she may be. He or she might not be able to use and execute SEO techniques correctly for the best results. This is the time the services of an SEO firm is needed.
The SEO experts have thorough knowledge based on proven techniques that need to be implemented for excellent results. Notwithstanding, the SEO industry is incredibly dynamic and formulas and ranking criteria keep on changing. The algorithms of leading search engines vary from time to time and your SEO method needs to be modified as per that. A trained SEO consultant will be well aware regarding the changes.
The website sees great results
Hiring a creative company to maintain your site’s SEO needs is a good idea. With proper SEO, your website will rank among the top search engine results pages (SERPs). SEO assists in giving the site the required exposure so that it reaches out to more numbers of subscribers and becomes a brand. With search engine optimization, the site will aim at the most relevant keywords, will be able to load faster, and will be able to compete actively with other rivals in the market. If the SEO of the site is done correctly, applications of other marketing methods can be minimized.
Helps the business owner with focusing on the primary business
SEO takes lots of time, energy, and endurance. As a businessman or businesswoman, spending time in SEO jobs is not desirable as other works get hampered. As mentioned earlier, many things need to be done in SEO and these require a lot of time and concentration. Outsourcing this job to a reliable SEO firm will leave time for you so that you can focus on your primary business. As a businessperson, you will also be freed from the stress of how the site is doing because these things will be taken care of by the SEO business only.
Assists in generating more money for the firm
Online businesses rely entirely on their websites. And if the website is not properly optimized, it will not be able to do business in the way it is intended to. A well-optimized website helps in generating more income for the business. With more and more clients searching the website, with good keyword search, a brisk business can be done and higher income can be earned. Overall SEO proves to boost business in all ways imaginable.
Get additional services with SEO Frim
If you are lucky in finding the best SEO firm, just know that you are blessed. This is because such a firm will not only assist with services regarding SEO, it will also offer many additional services as well. The majority of online marketing needs can be handled by the firm alone. In fact, many of these services are available at far cheaper rates with the quality agreement. With so many advantages, there is no reason not to hire the best agency offering high-quality SEO services to the client at the most reasonable rates. Invest in your brand today.
HOW TO HIRE AN SEO EXPERT
The individual entrusted with the task of SEO should be well-informed with the latest tools to increase the flow of the traffic to the site. The ethical code is highly critical in the SEO world, and a prudent and an efficient SEO expert should ensure that he should never practise the Black Hat SEO techniques which can be highly impeding for the growth of the company.According to Hubspot research ,75% of the users never go past the first page of the search engine.The statistical figure doesn’t come as surprise as the most of the customers are living in a fast paced scenario and are seeking solutions on the go. According to NetMarketShare 2016 statistics, Google accounts for over 94% of all the global traffic followed by Yahoo at 3% and Bing at 1%..Also, he should be capable of producing a stunning and related educational content which compels people to arrive at your site and share it.All these strategies shall enable your website to rank on the first page of the Search Engine for the targeted keyword.The SEO’s following short cuts can be trapped when coming under the scanner of a crawler.Before we cover the responsibilities of the SEO expert,it is important to understand what are the integral constituents of the SEO that needs to be set right.In order to achieve the targeted results for your business,it is highly necessary to put the moving parts in the proper order in order to create holistic and a targeted strategy aimed at winning clients,conversions and sales for the company.These important constituents play an important role to expedite an effective SEO process.
Firstly the SEO Expert should pay importance to two points mainly the audience you serve and the type of industry you own.The main factors to be considered under this are the knowledge of the industry,the understanding of the competitors and the place they do their business at ,their strategy, and the nature of the competition.All these points shall help you determine your SEO strategy and enable you to prepare for your next course of action.Following the understanding of the audience and the business ,it is critical to understand the keyword we intend to target.Selection of the keyword should be such that it should be relatable to the user’s intent and what the audience has been looking at.Besides it should be worth noting that should not only be able to pinpoint the audience searches but also the way they search for it. A slightest of an error in the selection of the correct keyword can ruin the SEO strategy.Thirdly the SEO expert should pay attention to the intent or the motive behind the keyword used which is integral for the success of any strategy.For instance the audience searches for “Immigration consultants in Chandigarh” ,but during the keyword research one can find variations like “Best Immigration Consultants in Chandigarh”,”Top Immigration consultants in Chandigarh” or even “Leading Immigration consultants in Chandigarh”.
The SEO expert should be able to locate errors for when the site gets bigger,one mistake can adversely effect another part of the SEO. The SEO professionals seek various links in order to create traffic to the site.A great content can uplift the site’s ranking and a spammy content can ruin the creditibility of the site.A great content should have a great like-ability with the audience and should be compelling for the customer to connect with you.An SEO expert shall devise a strategy based on factors like Keyword targeting, on-page optimizations, meta optimizations, no typos, no grammatical errors, optimized images.Sometimes it is difficult to locate the reason why the content didn’t bring the results.
For whatever reason, the content flopped. And it’s not always you. Or your audience. Or the fact it wasn’t the right time.Another factor that influences the ranking is Link building.The SEO expert should follow the Google Webmaster guidelines and the spammy links are detrimental for the ranking.The Individual handling your link building should ensure that it doesn’t have a source that is spammy.
THINGS TO LOOK FOR IN AN SEO EXPERT
One should do a proper research before shortlisting for an SEO expert.We bring to you the ten main criterion on which the selection should be made.The first and foremost is that the expert should have ample experience in the SEO.One should understand that not everyone can claim themselves to be an expert.The selected individual should have years of experience to understand what works in order to get the desired results.The SEO expert with years of experience can have an analysis of the site and can figure out what needs to be done to get more traffic to the site,while a novice shall only be able to make a limited difference.Also the SEO expert should have an understanding of the three SEO levels i.e Technical(the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content),On Page(keywords and HTML tags in ways that help increase search engine traffic to your site) and Off Page optimization (Link Building).One should shortlist on a SEO expert who has a track record of satisfied clients.It is always wise to look for references in order to shortlist the SEO.The fourth criteria of selection of the SEO is that he should be expert in Marketing and the content should be written in a way that benefits the user and help them with eventually sale.The fifth aspect on which the selection should be done is that the candidate should have an in-dept understanding of marketing,content,product ,planning and even more.Sixth important point is that an able SEO should direct the company from a long term perspective.An expert SEO should not just limit to traffic generation but should be increased conversions and help the company gain revenue.Besides the SEO expert should be in sync with the company’s overall objective.This brings us to the seventh main point such as interaction over wide areas of IT, marketing, customer service, analytics, and sales. The eight important point is that the SEO expert should have the ability to communicate effectively and make everyone understand the need for the action taken.The SEO has to work in a team environment and constant communication is required the Technology and the Sales team to get the objective across.The ninth important point is that SEO should be self driven and extremely passionate to find solutions to the challenges.The tenth and final point that needs to consider is that the shortlisted candidate should be open to try various strategies. and is deeply curious and constantly probes how that crawler functions in a better way.
HOW MUCH DOES IT COST TO HIRE AN SEO EXPERT ?
Though the hiring of an SEO can significantly boost your business by getting organic traffic and better revenue generation however there are many factors that can influence the cost of hiring an SEO Expert.We bring to you five of the main factor that can influence the cost of hiring an SEO expert. Cost is always an important factor for any business be it a startup or an established business.The cost of hiring may vary from individual to individual or even the plan selected by the company.For instance a basic plan with only a keyword analysis and competitive analysis can cost lesser than the professional one which involves the complete audit costs higher.The second factor influencing the cost of an SEO specialist are the digital marketing done on the site,which in the case is comparatively cheaper than in case you haven’t used services before.The organization intending to avail the digital services should be aware that the company’s objectives,goals and expectations are bound to influence your SEO costs.The SEO costs are in accordance with your ultimate goal.The cost also depends on the hiring objective.For instance hiring of design professionals end up in costing more than just services.
QUESTIONS YOU CAN ASK AN SEO EXPERT
Businesses shell out exorbitant amount of finances to hire SEO experts who in return are responsible to provide them with the expected results such as increased traffic and conversions.Failure to achieve the desired targets can make the businesses ask various questions regarding the promised results.Some of the frequently asked client queries are:
- What should i do in order to rank higher in organic results?
- Why does my site not list on the front page of search engine, in-spite of my content and product being of great quality?
- What are the factors that are preventing my site from ranking higher?
- Do you follow Google Webmaster Guidelines?
- How can I pay extra attention to mobile optimization ?
- Is it possible to avail affordable SEO services without compromising on quality?
- How long would it take you to rank my site to the top of the google’s listings?
- Which are the clients you have served in the past?
- Can you name some of your successful projects?
- Why should i chose to hire you as aN SEO expert instead of hiring someone who quotes lesser price?
- How will you improve my rankings?
- How would you help us build links?
- How frequently shall you communicate on the progress of the SEO project?